studentbike 01 basten leijh design


This geo-based marketing concept drives data driven marketing literally to the next level. Your advertisement will never disappear in the storage because this vandal-proof billboard-bike with urban looks is designed to stay outside. In a relationship of “give and take” students can use this bike as a free mode of transportation and are even automatically rewarded when they visit specific hotspots. They use their smartphone to unlock the bike, for free on-demand repair service and several modular mobile applications that will generate relevant data for the advertiser.

studentbike 02 basten leijh design