Basten Leijh uses a working methodology that originates from an evolutionary point of view and has been proven to work, in which he acts as a member of the team that works on the creation and launch of a new product or concept.

In this white paper, Basten Leijh shares his best practice experiences and describes the process step by step, starting with an initial idea up to the production of a design. Key points are: responsibility, sustainability, involvement, connection, identity, feasibility, aesthetics and successful sales.